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Insights

How 10 Types of Functional Content Fit into a SaaS Lead Funnel

A functional content marketing strategy is one that has actually been optimized to provide maximal business value, no matter which metrics you’ve landed on for your guiding principles.

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How SaaS Has Helped Shape The Wellness Industry

But a huge shift started to take place in the industry about 15 years ago with the advancement of software as a service (SaaS), which connects cloud-based users over the internet.SaaS transformed the software development industry

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3 Audience Segmentation Strategies for Your SaaS Startup

Easy access to rating information on the web has fundamentally changed the way consumers make purchases. They’re no longer a passive group and in many cases...

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How Microsoft Revolutionized Its Sales Team

In the wake of Microsoft's 56% commercial-cloud revenue growth, recent comments from executive vice-president and CFO Amy Hood offer remarkable insights into why everything in Redmond seems to be humming along these days.

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Global SaaS Security Market: Increasing Use of AI to Boost Growth

The global SaaS security market is expected to grow at a CAGR of more than 22% during the period 2018-2022.

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